Privacy & usage

Data protection and use

This data protection declaration clarifies the type, scope and purpose of the processing of personal data (hereinafter referred to as “data”) as part of the provision of our services and within our online offer and the websites, functions and content connected to it, as well as external online presences, e.g. our social media profile (hereinafter collectively referred to as the “online offer”). With regard to the terminology used, e.g. “Processing” or “responsible person”, we refer to the definitions in Art. 4 of the General Data Protection Regulation (GDPR). In summary, we refer to visitors and users of our online offer as “users”.

Types of data processed

– Inventory data (e.g. personal master data, names or addresses)
– Contact details (e.g. email, telephone numbers)
– Content data (e.g. text input, photographs, videos)
– Usage data (e.g. visited websites, interest in content, access times)
– Meta / communication data (e.g. device information, IP addresses)

Purpose of processing

– Providing the online offer, its functions and content
– Answering contact requests and communicating with users
– Safety measures
– Range measurement / marketing

Terms used

“Personal data” is all information that relates to an identified or identifiable natural person (hereinafter “data subject”). A natural person is considered to be identifiable if he or she can be identified directly or indirectly, in particular by assigning an identifier such as a name, an identification number, location data, an online identifier (eg cookie) or one or more special characteristics, expressing the physical, physiological, genetic, psychological, economic, cultural or social identity of this natural person.

“Processing” is any process carried out with or without the help of automated processes or any such series of processes in connection with personal data. The term goes far and covers practically every handling of data.

“Pseudonymization” is the processing of personal data in such a way that the personal data can no longer be assigned to a specific data subject without the use of additional information, provided that this additional information is kept separately and is subject to technical and organizational measures that ensure that the personal data Data is not assigned to an identified or identifiable natural person.

“Profiling” is any type of automated processing of personal data, which consists in the fact that this personal data is used to evaluate certain personal aspects relating to a natural person, in particular aspects related to work performance, economic situation, health, analyze or predict personal preferences, interests, reliability, behavior, location or relocation of this natural person.

The “person responsible” is the natural or legal person, public authority, agency or other body that alone or together with others decides on the purposes and means of processing personal data.

“Processor” is a natural or legal person, public authority, agency or other body that processes personal data on behalf of the person responsible.

Relevant legal bases

In accordance with Art. 13 GDPR, we inform the user of the legal basis for our data processing. For users from the scope of the General Data Protection Regulation (GDPR), i.e. of the EU and the EEC, unless the legal basis is stated in the data protection declaration, the following applies: The legal basis for obtaining consent is Art. 6 para. 1 lit. a and Art. 7 GDPR, the legal basis for processing for the performance of our services and implementation of contractual measures as well as answering inquiries is Art. 6 Para. 1 lit. b GDPR, the legal basis for processing to fulfill our legal obligations is Art. 6 Para. 1 lit. c GDPR. In the event that vital interests of the data subject or another natural person require the processing of personal data, Art. 6 para. 1 lit. d GDPR serves as the legal basis. The legal basis for the processing required to perform a task that is in the public interest or in the exercise of official authority that has been transferred to the person responsible is Art. 6 Para. 1 lit. e GDPR. The legal basis for processing to protect our legitimate interests is Art. 6 Para. 1 lit. f GDPR. The processing of data for purposes other than those for which it was collected is determined in accordance with the provisions of Article 6 (4) GDPR. The processing of special categories of data (according to Art. 9 Para. 1 GDPR) is determined according to the stipulations of Art. 9 Para. 2 GDPR.

Usage

The use of this website is usually possible without providing personal data. If there is an opportunity to enter personal or business data (email addresses, names, addresses) on this website, the disclosure of this data by the user is expressly voluntary. The use and payment of all offered services is permitted, as far as technically possible and reasonable, without providing such data or by entering anonymized data or a pseudonym. The use of the contact data published in the imprint or comparable information such as postal addresses, telephone and fax numbers or email addresses by third parties to send information that has not been expressly requested is not permitted. We expressly reserve the right to take legal action against senders of so-called spam mails who violate this prohibition.

Safety

We take appropriate technical and, in accordance with the legal requirements, taking into account the current state of the art, the implementation costs and the type, scope, circumstances and purposes of processing as well as the different occurrence and severity of the risk for the rights and freedoms of natural persons organizational measures to ensure a level of protection appropriate to the risk. The measures include, in particular, ensuring the confidentiality, integrity and availability of data by controlling the physical access to the data, as well as the access, input, transfer, securing availability and their separation. Furthermore, we have set up procedures that guarantee the exercise of data subject rights, deletion of data and reaction to data threats. We also take the protection of personal data into account when developing or selecting hardware, software and processes, in accordance with the principle of data protection through technology design and data protection-friendly default settings.

Cooperation with processors, jointly responsible and third parties

If we disclose data to other people and companies (processors, jointly responsible persons or third parties) as part of our processing, transmit them to them or otherwise give them access to the data, this will only be done on the basis of legal permission (e.g. if the data is transmitted to third parties, such as payment service providers, is required to fulfill the contract), users have given their consent, a legal obligation provides for this or on the basis of our legitimate interests (e.g. when using agents, web hosts, etc.). If we disclose, transmit or otherwise grant data to other companies in our group of companies, this is done in particular for administrative purposes as a legitimate interest and also on a basis that complies with the legal requirements.

Transfer to third countries

If we process data in a third country (i.e. outside the European Union (EU), the European Economic Area (EEA) or the Swiss Confederation) or as part of the use of third-party services or disclosure or transmission of data to other people or companies happens, this only happens if it happens to fulfill our (pre) contractual obligations, on the basis of the user’s consent, on the basis of a legal obligation or on the basis of our legitimate interests. Subject to legal or contractual permissions, we process or have the data processed in a third country only if the legal requirements are met. I.e. the processing takes place e.g. on the basis of special guarantees, such as the officially recognized determination of a data protection level corresponding to the EU (e.g. for the USA through the “Privacy Shield”) or compliance with officially recognized special contractual obligations.

Rights of the user

The user has the right to request confirmation as to whether the data in question is being processed. He also has the right to information about this data, further information and a copy of the data in accordance with the legal requirements. In accordance with the legal requirements, the user has the right to request the completion of the data concerning him or the correction of the incorrect data concerning him. In accordance with the legal requirements, the user has the right to request that the data in question be deleted immediately or, alternatively, to request that the processing of the data be restricted in accordance with the legal requirements. The user has the right to request that the data concerning him, which he has provided to us, be received in accordance with the legal requirements and to request their transmission to other responsible parties. In accordance with the legal requirements, the user also has the right to lodge a complaint with the responsible supervisory authority.

Revocation

The user can process the data relating to him in the future in accordance with the legal requirements or in accordance with Object Art. 7 Para. 3 GDPR at any time.

Contradiction

The user can object to the future processing of the data concerning him at any time in accordance with Art. 21 GDPR. The objection can in particular be made against processing for direct marketing purposes.

Cookies

“Cookies” are small files that are stored on users’ computers. Different information can be stored within the cookies. A cookie is primarily used to store information about a user (or the device on which the cookie is stored) during or after their visit within an online offer. Temporary cookies, or “session cookies” or “transient cookies”, are cookies that are deleted after a user leaves an online offer and closes his browser. In such a cookie e.g. the contents of a shopping cart are saved in an online shop or a login jam. Cookies are referred to as “permanent” or “persistent” and remain saved even after the browser is closed. For example, the login status is saved if the users visit it after several days. Such a cookie can also be used to store the interests of users who are used for range measurement or marketing purposes. A “third-party cookie” refers to cookies that are offered by providers other than the person responsible for operating the online offering (otherwise, if they are only their cookies, we speak of “first-party cookies”).

We can use temporary and permanent cookies and clarify this in the context of our data protection declaration. If users do not want cookies to be stored on their computer, they are asked to deactivate the corresponding option in the system settings of their browser. Stored cookies can be deleted in the system settings of the browser. The exclusion of cookies can lead to functional restrictions of this online offer.

A general objection to the use of cookies used for online marketing purposes can be found on a large number of services, especially in the case of tracking, via the US website http://www.aboutads.info/choices or the EU website http://www.youronlinechoices.com can be explained. Furthermore, cookies can be saved by switching them off in the browser settings. Please note that not all functions of this online offer can then be used.

Deletion of data

The data processed by us is deleted in accordance with Art. 17 and 18 GDPR or its processing is restricted. Unless expressly stated in this data protection declaration, the data stored by us will be deleted as soon as they are no longer required for their intended purpose and there are no legal retention obligations to prevent deletion. If the data is not deleted because it is required for other and legally permissible purposes, its processing will be restricted. I.e. the data will be blocked and not processed for other purposes. This applies e.g. for data that must be kept for commercial or tax reasons.

According to legal requirements in Germany, storage is carried out in particular for 6 years in accordance with Section 257 (1) HGB (trading books, inventories, opening balance sheets, annual accounts, trading letters, booking receipts, etc.) and for 10 years in accordance with Section 147 (1) AO (books, records , Management reports, booking vouchers, commercial and business letters, documents relevant for taxation, etc.).

According to legal requirements in Austria, storage is carried out for 7 years in particular in accordance with Section 132 (1) BAO (accounting documents, receipts / invoices, accounts, receipts, business papers, statement of income and expenses, etc.), for 22 years in connection with land and for 10 years for documents in connection with electronically provided services, telecommunication, radio and television services, which are provided to non-entrepreneurs in EU member states and for which the mini-one-stop shop (MOSS) is used.

Business related processing

In addition, we process contract data (e.g. contract object, term, customer category) and payment data (e.g. bank details, payment history) from our customers, prospective customers and business partners for the purpose of providing contractual services, service and customer care, marketing, advertising and market research.

Hosting and emailing

The hosting services we use serve to provide the following services: infrastructure and platform services, computing capacity, storage space and database services, e-mail dispatch, security services and technical maintenance services that we use for the purpose of operating this online offer. Here, we or our hosting provider process inventory data, contact data, content data, contract data, usage data, meta and communication data of customers, interested parties and visitors to this online offer based on our legitimate interests in the efficient and secure provision of this online offer in accordance with. Art. 6 para. 1 lit. f GDPR in conjunction Art. 28 GDPR (conclusion of an order processing contract).

Access data and log files

We, or our hosting provider, based on our legitimate interests within the meaning of Art. 6 Para. 1 lit. f. GDPR data about every access to the server on which this service is located. The usage data is transmitted through the internet browser and stored in log data (server log files). The access data include the name of the website accessed, the file or documents, the date and time of the access, the amount of data transferred, the notification of successful access, browser type and version, the user’s operating system, referrer URL (previously visited website), IP Address and the requesting provider. This data is used only to guarantee the trouble-free operation of our website and to improve our offer. It is not possible to assign this data to a specific person.

Contact

When contacting us (e.g. via contact form, email, telephone or via social media), the information provided by the user is processed to process the contact request and its processing. We only collect personal data (e.g. name, email address, telephone number and message text) to the extent provided by the user. The data processing is used only for the purpose of establishing contact. By sending his message, the user consents to the processing of the transmitted data. Processing is based on Art. 6 (1) lit. a GDPR with the consent of the user. The information provided by the users can be stored in a customer relationship management system (CRM system) or a comparable request organization. The consent can be revoked at any time by notifying us without affecting the legality of the processing based on the consent until the revocation. We delete the requests if they are no longer necessary. We check the necessity every two years; The statutory archiving obligations also apply.

Service data

We process our customers’ data as part of our contractual services, which include conceptual and strategic consulting, campaign planning, software and design development / consulting or maintenance, implementation of campaigns and processes / handling, server administration, data analysis / consulting services and training services.

We process inventory data (e.g., customer master data, such as names or addresses), contact data (e.g., email, telephone numbers), content data (e.g., text input, photographs, videos), contract data (e.g., subject matter of the contract, term), payment data (e.g., Bank details, payment history), usage and metadata (e.g. as part of the evaluation and success measurement of marketing measures). As a matter of principle, we do not process special categories of personal data, unless these are part of commissioned processing. Those affected include our customers, prospective customers and their customers, users, website visitors or employees as well as third parties. The purpose of processing is to provide contractual services, billing and our customer service. The legal basis for processing results from Art. 6 Para. 1 lit. b GDPR (contractual services), Art. 6 Para. 1 lit. f GDPR (analysis, statistics, optimization, security measures). We process data that are necessary for the establishment and fulfillment of the contractual services and point out the necessity of their specification. Disclosure to external parties only takes place if it is required in the context of an order. When processing the data provided to us as part of an order, we act in accordance with the instructions of the client and the legal requirements for order processing in accordance with. Art. 28 GDPR and do not process the data for any other purpose than the order.

We delete the data after statutory warranty and comparable obligations have expired. the necessity of storing the data is checked every three years; in the case of statutory archiving obligations, deletion takes place after its expiration (6 years, in accordance with section 257 (1) HGB, 10 years, in accordance with section 147 (1) AO). In the case of data that has been disclosed to us by the client as part of an order, we delete the data in accordance with the specifications of the order, generally after the end of the order.

Administration, accounting, office organization, contact management

We process data in the context of administrative tasks as well as the organization of our company, financial accounting and compliance with legal obligations, such as archiving. We process the same data that we process as part of the provision of our contractual services. The processing bases are Art. 6 Para. 1 lit. c. GDPR, Art. 6 Para. 1 lit. f. GDPR. Customers, interested parties, business partners and website visitors are affected by the processing. The purpose and our interest in processing lies in the administration, financial accounting, office organization, archiving of data, i.e. tasks that serve to maintain our business activities, perform our tasks and provide our services. The deletion of the data with regard to contractual services and contractual communication corresponds to the information mentioned in these processing activities.

We disclose or transmit data to the financial administration, consultants such as tax advisors or auditors, as well as other fee agencies and payment service providers. Furthermore, based on our business interests, we store information about suppliers, organizers and other business partners, e.g. for later contact. We generally store this mostly company-related data permanently.

Online presence in social media

We maintain online presences within social networks and platforms in order to communicate with the customers, interested parties and users active there and to be able to inform them about our services and our company. We would like to point out that data from users outside the European Union can be processed. This can result in risks for the user, because e.g. enforcing users’ rights could be difficult. With regard to US providers who are certified under the Privacy Shield, we would like to point out that they are committed to complying with EU data protection standards. In addition, user data is usually processed for market research and advertising purposes. For example, usage profiles are created from the usage behavior and the resulting interests of the users. The usage profiles can in turn be used to e.g. Place advertisements inside and outside the platforms that are believed to correspond to the interests of the users. For these purposes, cookies are usually stored on the users’ computers, in which the usage behavior and interests of the users are stored. Furthermore, data can be stored in the usage profiles regardless of the devices used by the users (especially if the users are members of the respective platforms and are logged in to them). The processing of users’ personal data takes place on the basis of our legitimate interests in effective information for users and communication with users in accordance with. Art. 6 para. 1 lit. f. GDPR. If the users of the respective platform providers are asked for their consent to the data processing described above, the legal basis for the processing is Art. 6 Para. 1 lit. a., Art. 7 GDPR. For a detailed description of the respective processing and the possibilities of objection (opt-out), we refer to the information linked below by the provider. Also in the case of requests for information and the assertion of user rights, we would like to point out that these can be asserted by the providers. Only the providers have access to user data and can take appropriate measures and provide information directly.

Facebook, -pages, -groups (Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Irland) based on an agreement on joint processing of personal data: Data protection, Data protection for pages , Opt-Out and youronlinechoices.com such as Privacy Shield.

Instagram (Instagram Inc., 1601 Willow Road, Menlo Park, CA, 94025, USA): Data protection and Opt-Out.

Google/YouTube (Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA): Data protection, Opt-Out and Privacy Shield.

Integration of services and content from third parties

We use content or service offers from third-party providers within our online offer based on our legitimate interests (ie interest in the analysis, optimization and economic operation of our online offer within the meaning of Art. 6 Para. 1 lit. Services such as Include videos or fonts (hereinafter referred to as “content”). This always presupposes that the third-party providers of this content perceive the IP address of the user, since without the IP address they could not send the content to their browser. The IP address is therefore required to display this content. We strive to only use content whose respective providers only use the IP address to deliver the content. Third-party providers can also use so-called pixel tags (invisible graphics, also known as “web beacons”) for statistical or marketing purposes. The “pixel tags” can be used to evaluate information such as visitor traffic on the pages of this website. The pseudonymous information can also be stored in cookies on the user’s device and contain, among other things, technical information about the browser and operating system, referring websites, time of visit and other information on the use of our online offer, as well as being linked to such information from other sources.

Vimeo

We embed the videos of the platform “Vimeo” from the provider Vimeo Inc., Attention: Legal Department, 555 West 18th Street New York, New York 10011, USA, on our website. Vimeo’s privacy policy can be viewed here: https://vimeo.com/privacy. We would like to point out that Vimeo can use Google Analytics and refer to Google’s Data protection such as Opt-Out-Options for Google-Analytics or Google’s settings for data use for marketing purposes (https://adssettings.google.com).

Youtube

We integrate the videos of the platform “YouTube” from Google LLC, 1600 Amphitheater Parkway, Mountain View, CA 94043, USA. YouTube’s privacy policy can be viewed here: https://policies.google.com/privacy, Opt-Out: https://adssettings.google.com/authenticated.

Open Street Map

This site uses the open source mapping tool “OpenStreetMap” (OSM) via an API. The provider is the OpenStreetMap Foundation. To use the functions of OpenStreetMap, it is necessary to save the user’s IP address. This information is usually transferred to an OpenStreetMap server and stored there. We as the provider of this page have no influence on this data transmission. OpenStreetMap is used in the interest of an attractive presentation of our online offers and to make it easier to find the places we have indicated on the website. This represents a legitimate interest within the meaning of Art. 6 para. 1 lit. f GDPR. More information on handling user data can be found on the OpenStreetMap Data protection page and the Service and FAQ page.

Google Maps

We integrate maps of the service “Google Maps” from Google LLC, 1600 Amphitheater Parkway, Mountain View, CA 94043, USA. The processed data can include, in particular, IP addresses and location data of the users, which, however, are not collected without their consent (usually carried out in the context of the settings of their devices or mobile devices). The data can be processed in the USA. The data protection declaration of Google Maps can be viewed at google.com/policies/privacy, Opt-Out: https://adssettings.google.com/authenticated.

Facebook

Facebook Remarketing/Retargeting
Remarketing tags of the social network Facebook, 1601 South California Avenue, Palo Alto, CA 94304, USA are integrated on our website. When our pages are visited, the remarketing tags establish a direct connection between the user’s browser and the Facebook server. Facebook receives the information that the user has visited our page with his IP address. This enables Facebook to assign the visit to our website to the respective user account. We can use the information received in this way to display Facebook Ads. We would like to point out that, as the provider of the website, we have no knowledge of the content of the data transmitted or how it is used by Facebook. Further information can be found in Facebook’s privacy policy at facebook.com/about/privacy. If data collection via Custom Audience is not desired, the Custom Audiences can be deactivated under the following link: facebook.com/ads/website_custom_audiences. Furthermore, Facebook offers objection options for advertising, which can be reached in the Facebook settings or can be called up via this link: facebook.com/ads/preferences/?entry_product=ad_settings_screen.

Facebook Pixel, Custom Audiences
On our website we use the “visitor action pixel” (also Facebook pixel) from Facebook Inc., 1601 S. California Ave, Palo Alto, CA 94304, USA (“Facebook”). We use the Facebook pixel in its standard function, so there is no extended comparison. With its help, we can track users’ actions after they have seen or clicked on a Facebook ad. This enables us to record the effectiveness of Facebook ads for statistical and market research purposes. The data collected in this way is anonymous to us, i.e. we do not see the personal data of individual users. However, this data is stored and processed by Facebook. Facebook can link this data to the respective Facebook account of the user and also use it for its own advertising purposes, in accordance with Facebook’s data usage guidelines (https://facebook.com/about/privacy). You can enable Facebook and its partners to place advertisements on and outside of Facebook. A cookie can also be stored on the user’s computer / browser for these purposes. Facebook offers objection options for advertising, which can be reached in the Facebook settings or can be accessed via this link: facebook.com/ads/preferences/?entry_product=ad_settings_screen. Furthermore, the Facebook pixel can be deactivated at any time.

Google Analytics

We use Google Analytics, a web analytics service provided by Google LLC (“Google”), based on our legitimate interests (i.e. interest in the analysis, optimization and economic operation of our online offer within the meaning of Article 6 (1) (f) GDPR). Google uses cookies (text files that are stored on the computer and that allow an analysis of the use of our website by the user). The information generated by the cookie about the use of the online offer by the user is usually transferred to a Google server in the USA and stored there. The personal data is transferred to the USA under the EU-US Privacy Shield based on the adequacy decision of the European Commission and thus offers a guarantee to comply with European data protection law. The certificate can be found at https://privacyshield.gov/participant?id=a2zt000000001L5AAI. Google will use the transmitted information on our behalf to evaluate the use of our online offer by the user / website visitor, to compile reports on the activities within this online offer and to provide us with other services related to the use of this online offer and the internet provide. Pseudonymous user profiles can be created from the processed data.

We only use Google Analytics with activated IP anonymization. This means that the IP address of the user is shortened by Google within member states of the European Union or in other contracting states of the Agreement on the European Economic Area. The full IP address will only be transmitted to a Google server in the USA and abbreviated there in exceptional cases. The IP address transmitted by the user’s browser is not merged with other Google data. The data we send to Google and linked to cookies, user IDs or advertising IDs will be automatically deleted after 26 months. Data whose retention period has expired is automatically deleted once a month. The storage of cookies can be prevented by a corresponding setting in the browser software. In addition, users can prevent Google from collecting the data generated by the cookie and related to their use of the online offer (including IP address) and from processing this data by Google by downloading the browser plug-in available under the following link and to install: tools.google.com/dlpage/gaoptout?hl=de. Opt-out cookies prevent the future collection of user data when visiting this website. In order to prevent the acquisition by Universal Analytics across different devices, the opt-out must be carried out on all systems used. By clicking on the following link, the opt-out cookie is set: deactivate Google Analytics. Further information on data use by Google, setting and objection options, can be found in Google’s data protection declaration (policies.google.com/technologies/ads) and in the settings for the display of advertisements by Google (adssettings.google.com/authenticated). Alternatively, the use of cookies by third parties can be deactivated by visiting the deactivation page of the network advertising initiative networkadvertising.org/managing.

Google Adwords and Coversion Measurement

We use the services of Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland, (“Google”). Google is certified under the Privacy Shield Agreement and thereby offers a guarantee to comply with European data protection law (privacyshield.gov/participant?id=a2zt000000001L5AAI&status=Active). We use the online marketing process Google “AdWords” to place ads in the Google advertising network (e.g., in search results, in videos, on websites, etc.) so that they are displayed to users who have a presumed interest in the ads. This allows us to display ads for and within our online offer in a more targeted manner in order to only present users with ads that potentially correspond to their interests. If a user e.g. Displaying advertisements for products in which he was interested in other online offers is referred to as “remarketing”. For these purposes, when you visit our and other websites on which the Google advertising network is active, Google directly executes a code from Google and so-called (re) marketing tags (invisible graphics or code, also as ” Web Beacons “) in the website. With their help, an individual cookie, i.e. a small file is saved (comparable technologies can be used instead of cookies). This file notes which websites the user has visited, what content he is interested in and which offers the user has clicked, as well as technical information on the browser and operating system, referring websites, time of visit and other information on the use of the online offer.

We also receive an individual “conversion cookie”. The information obtained with the help of cookies is used by Google to create conversion statistics for us. However, we only find out the anonymous total number of users who clicked on our ad and were redirected to a page with a conversion tracking tag. However, we do not receive any information that can be used to personally identify users.

The data of the users are processed pseudonymously within the Google advertising network. I.e. Google stores and processes e.g. not the name or email address of the user, but processes the relevant data in a cookie-related manner within pseudonymous user profiles. I.e. From Google’s perspective, the ads are not managed and displayed for a specifically identified person, but for the cookie holder, regardless of who this cookie holder is. This does not apply if a user has expressly allowed Google to process the data without this pseudonymization. The information collected about the users is transmitted to Google and stored on Google’s servers in the USA.

If we ask the user for consent (e.g. in the context of a cookie consent), the legal basis for this processing is Art. 6 Para. 1 lit. a. GDPR. Otherwise, the personal data of the users are processed on the basis of our legitimate interests (i.e. interest in the analysis, optimization and economic operation of our online offer within the meaning of Art. 6 Para. 1 lit. GDPR).

As far as data is processed in the USA, we would like to point out that Google is certified under the Privacy Shield Agreement and thereby guarantees that it will comply with European data protection law (privacyshield.gov/participant?id=a2zt000000001L5AAI&status=Active). Further information on the use of data by Google, setting and objection options can be found in Google’s data protection declaration (policies.google.com/technologies/ads) and in the settings for the display of advertisements by Google (adssettings.google.com/authenticated).

Google Adsense with non-personalized ads

We use the services of Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland (“Google”). We use the AdSense service, with the help of which advertisements are displayed on our website and we receive remuneration for their display or other use. For these purposes, usage data, such as the click on an advertisement and the user’s IP address are processed, the IP address being shortened by the last two digits. Therefore, the processing of user data is pseudonymized. We use Adsense with non-personalized ads. The ads are not displayed based on user profiles. Non-personalized ads are not based on past user behavior. When targeting, contextual information is used, including a rough (e.g. at the location level) geographic targeting based on the current location, the content on the current website or the app as well as current search terms. Google prevents any personalized targeting, including demographic targeting and targeting based on user lists. If we ask the user for consent (e.g. in the context of a cookie consent), the legal basis for this processing is Art. 6 Para. 1 lit. a. GDPR. Otherwise, the personal data of the users are processed on the basis of our legitimate interests (i.e. interest in the analysis, optimization and economic operation of our online offer within the meaning of Art. 6 Para. 1 lit. GDPR). As far as data is processed in the USA, we would like to point out that Google is certified under the Privacy Shield Agreement and thereby guarantees that it will comply with European data protection law (privacyshield.gov/participant?id=a2zt000000001L5AAI&status=Active). Further information on the use of data by Google, setting and objection options can be found in Google’s data protection declaration (policies.google.com/technologies/ads) and in the settings for the display of advertisements by Google (adssettings.google.com/authenticated).

Google Adsense with personalized ads

We use the services of Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland (“Google”). We use the AdSense service, with the help of which advertisements are displayed on our website and we receive remuneration for their display or other use. For these purposes, usage data, such as the click on an advertisement and the user’s IP address are processed, the IP address being shortened by the last two digits. Therefore, the processing of user data is pseudonymized. We use Adsense with personalized ads. Google draws conclusions about their interests based on the websites or apps used by users and the user profiles created in this way. Advertisers use this information to align their campaigns with these interests, which is beneficial for both users and advertisers. For Google, ads are personalized when recorded or known data determine or influence the ad selection. This includes, among other things, previous search queries, activities, website visits, the use of apps, demographic and location information. Specifically, this includes: demographic targeting, interest category targeting, remarketing, and targeting customer comparison lists and audience lists uploaded to DoubleClick Bid Manager or Campaign Manager. If we ask the user for consent (e.g. in the context of a cookie consent), the legal basis for this processing is Art. 6 Para. 1 lit. a. GDPR. Otherwise, the personal data of the users are processed on the basis of our legitimate interests (i.e. interest in the analysis, optimization and economic operation of our online offer within the meaning of Art. 6 Para. 1 lit. GDPR). As far as data is processed in the USA, we would like to point out that Google is certified under the Privacy Shield Agreement and thereby guarantees that it will comply with European data protection law (privacyshield.gov/participant?id=a2zt000000001L5AAI&status=Active). Further information on the use of data by Google, setting and objection options can be found in Google’s data protection declaration (policies.google.com/technologies/ads) and in the settings for the display of advertisements by Google (adssettings.google.com/authenticated).

SSL-encryption

This site uses SSL encryption for security reasons and to protect the transmission of confidential content, such as inquiries that you send to us as the site operator. You can recognize an encrypted connection by the fact that the address line of the browser changes from “http: //” to “https: //” and by the lock symbol in your browser line. If SSL encryption is activated, the data that you transmit to us cannot be read by third parties.

Objection to advertising emails

We hereby object to the use of contact data published within the scope of the imprint obligation for sending unsolicited advertising and information material. The operators of the pages expressly reserve the right to take legal action in the event of unsolicited sending of advertising information, such as spam e-mails.

Up-to-dateness and change of this data protection declaration

This data protection declaration is currently valid and has the status of October 2018. Due to the further development of our website and offers or due to changed legal or official requirements, it may be necessary to change this data protection declaration. The current data protection declaration can be called up and viewed at any time here.

This is a unique website which will require a more modern browser to work!

Please upgrade today!

Share